Revised Proposal from Wix Patriots

Hi, thank you for the opportunity to continue supporting Malik Orthopaedics.

As you have already reviewed the full website and SEO recommendations, this revised proposal focuses only on the updated pricing, what is included, and why each part of the work is necessary.

The website conversion work is quoted as a one-time project. Local SEO is shown separately as a monthly retainer so you can choose the level of ongoing growth support that suits the practice.
Before we invest in more traffic

The website should make it easier for the right patient to understand, trust and book.

The $550 one-time scope focuses on the areas that directly influence whether a visitor continues, finds the right treatment, feels confident in the practice and completes an enquiry. Each item below is a defined implementation task rather than a general design allowance.

What we will improve for the $550 one-time fee

$550 one-time
The reason for doing this first: SEO can increase relevant visibility, but sending more visitors into a confusing journey limits the value of that traffic. These fixes strengthen the conversion path before or alongside the SEO work.
Homepage — $150 Restructure the first impression so patients quickly understand who Mr Malik helps, what he specialises in and what action to take next.
Refine the hero message and primary call to action. Improve trust hierarchy using credentials, experience and proof. Make treatment discovery clearer from the homepage. Balance spacing, content hierarchy and mobile readability. Strengthen the route from homepage visit to treatment or booking.
Patient Journey & Booking Conversion — $200 Improve the high-intent journey from treatment interest to enquiry so patients are not forced to search around the site when they are ready to act.
Create clearer booking and contact actions across priority pages. Improve mobile access to call, email and appointment options. Reduce unnecessary navigation steps before enquiry. Clarify what happens after a patient submits an enquiry. Review CTA placement and consistency across the conversion path.
Treatments / Services Hub — $100 Give visitors a dedicated place to understand the treatment offering instead of expecting them to already know the exact procedure name.
Organise services into clearer treatment pathways. Improve linking between the hub and individual treatment pages. Make the structure easier for both patients and search engines to understand. Support future local SEO work with a stronger page hierarchy.
Verified Reviews & Trust Integration — $100 Move important patient proof closer to the decision points where visitors are deciding whether to make contact.
Integrate verified review proof into relevant high-intent sections. Improve presentation of credentials and trust signals. Reduce duplicated or disconnected review presentation. Use trust elements consistently across the booking journey.

This fee covers the implementation, not just recommendations.

  • Planning the revised user flow before changes are made.
  • Implementing the agreed changes on the live website.
  • Responsive refinement for desktop, tablet and mobile.
  • Consistent CTA, trust, treatment and booking presentation.
  • Internal-link and navigation adjustments where required for the new flow.
  • Cross-device quality assurance after implementation.
  • Reasonable revisions within the agreed conversion-fix scope.

Why this is separate from SEO

The website work is a defined one-time implementation project. Local SEO is an ongoing monthly process because rankings depend on continuous research, page optimisation, content, local authority building, Google Business Profile work, competitive movement and performance review.

Once the conversion path is clear

We can then build local visibility around the treatments and locations that matter most.

Both monthly plans include the core work required for local SEO: keyword and competitor research, service-area optimisation, Google Business Profile management, citations, backlinks, content, Search Console review and monthly prioritisation. The higher plan simply gives us more capacity to build topical coverage and authority each month.

For steady monthly progress

Start with the local SEO foundation and keep it moving every month.

$300 / month

A practical option for improving local visibility consistently without overextending the monthly budget.

  • Local keyword research for treatment + location searches, including search intent and opportunity mapping.
  • Competitor and SERP research to identify which websites rank for priority searches and what is helping them perform.
  • Traffic-opportunity review using keyword demand and the visibility of top-ranking competitors to prioritise the searches worth targeting.
  • Service-page optimisation for relevant local areas, including headings, metadata, copy improvements, internal links and local relevance signals.
  • Google Business Profile optimisation, service updates and planned local posts.
  • Local rank tracking for selected treatment + location keywords.
  • Google Search Console review for queries, pages, indexing and organic movement.
  • Directory and citation submissions to strengthen local business consistency and prominence.
  • Local backlink building through relevant opportunities rather than bulk low-quality links.
  • Guest-article outreach to suitable websites where relevant opportunities are available.
  • 2 SEO-optimised articles per month based on keyword gaps, patient questions and local search opportunity.
  • Monthly progress report with priorities for the following month.
Why this level costs $300/month: the fee covers recurring research, implementation, local authority work, content production and performance review—not only Google Business Profile posting.
For faster coverage and authority

Increase the amount of content and optimisation we can push each month.

$450 / month

Best when you want to target more treatment and location opportunities at the same time while keeping the full local SEO foundation active.

  • Everything included in Local SEO Essential.
  • Deeper keyword expansion across hip, knee, robotic, revision, recovery, surgeon and location-specific searches.
  • Broader competitor analysis across organic listings, local competitors and ranking landing pages.
  • More service/location-page optimisation each month based on priority and ranking opportunity.
  • Expanded backlink and citation activity with continued competitor backlink review.
  • More guest-article prospecting and outreach where relevant placements are available.
  • 4 SEO-optimised articles per month to build treatment, recovery and local topic coverage more quickly.
  • Stronger internal-linking development between articles, treatment pages and location-focused pages.
  • Monthly strategy adjustment based on rankings, Search Console data and competitor movement.
Why this level costs $450/month: it keeps every local SEO activity from the lower plan active while increasing content production, page optimisation and authority-building capacity.
For improving traffic and conversion together

Handle the website fixes and stronger SEO plan in one coordinated first month.

$900 first month

This is the recommended route when you want us to strengthen the booking journey and begin the higher SEO plan at the same time.

  • Complete $550 website conversion-fix scope.
  • Complete Local SEO Growth retainer for the first month.
  • 4 SEO articles in month one.
  • Keyword, competitor and SERP research mapped to the pages being improved.
  • GBP, local page, backlink, citation and guest-article work included from the first month.
  • $100 combined-project saving in the first month.
  • From month two: SEO continues at $450/month only; the website conversion fee does not repeat.
Why this is the recommended option: the first month aligns the pages we are fixing with the keywords and local opportunities we are targeting. It also includes a $100 existing-client saving on the combined first-month scope.

You will know what we are working on throughout the month.

Each month follows a clear working cycle so the retainer is tied to research, implementation, content, authority building and measurable review—not vague activity.

Week 1 — Research + Local Priorities

Review Search Console, rankings, GBP data, local competitors, ranking pages, keyword demand and opportunity. Select the highest-value keywords and pages for the month.

Week 2 — Local Pages + GBP

Optimise priority service and location pages, strengthen metadata, headings, copy, internal links and local signals, then update GBP services and publish planned local content.

Week 3 — Content + Authority

Publish the included SEO articles, complete citation/directory work, build relevant local backlinks and pursue suitable guest-article opportunities.

Week 4 — QA + Reporting

Recheck indexing and implemented work, review rankings and local visibility, analyse Search Console movement and prepare the next month around the strongest opportunities.

So what are you actually paying for?

The monthly fee is tied to work that improves relevance, local authority and the ability to compete for valuable searches.

Research comes before optimisation

Local SEO decisions are based on keyword demand, competitor rankings, ranking landing pages, search intent and current site performance rather than simply inserting location terms.

Local SEO is broader than GBP

GBP is one part of the strategy. Organic service pages, local relevance, citations, backlinks, content, internal linking and authority signals also affect how the practice competes locally.

SEO requires ongoing work

Search results, competitors and keyword opportunities change. The retainer allows the strategy to be reviewed and adjusted from real performance data every month.

Before you decide

Thank you again for the opportunity to continue supporting Malik Orthopaedics.

I have kept this revised proposal focused only on the commercial options so the decision is straightforward. You can select the one-time website conversion fixes, choose either SEO retainer independently, or use the recommended bundle if you would like us to improve the website and local search growth together.

Whichever option you choose, the work will be prioritised around the areas most likely to improve local visibility, treatment-page relevance and the path from search to appointment enquiry.

Kind regards,
Wix Patriots